If actors like Aamir Khan, Shah Rukh Khan, John Abraham and Tusshar Kapoor are known to be extremely passionate about promoting their films, Shahid Kapoor isn't far behind.

The young star is extremely upbeat about his eagerly awaited romantic comedy, director Imtiaz Ali's Jab We Met, which is out in cinemas on October 26. So much so that he's earmarked all of October aside to participate in the pre-release publicity of the film.

As Shahid was away for two months in Canada to shoot a forthcoming film with Vidya Balan and could not concentrate on Jab We Met, he has decided to devote his time and energy this month to promote the film through a series of conferences, interviews, competitions and international events.

Confirms Imtiaz, "It is true that Shahid is looking forward to the film's release and has kept a lot of time aside for the promotion of Jab We Met. He is an active participant in the marketing meetings and has been in touch with everyone associated with the release of the film to ensure that no stone is left unturned in the publicity."