NTR's most sought after movie Dammu is creating sensation even before the release. The pre-release buzz of the film is positive and there are sky high expectations on the film among the audience. Now, the latest update is that the satellite rights of 'Dammu' has been acquired by Zee Telugu for a whopping 6.6 crores amidst huge competition. The makers are leaving no stone unturned to grab the attention of the audience with its unique promotional campaign. Alexander Vallabha is producing Dammu on Creative Commercials banner, while Boyapati Srinu is the director. Trisha and Karthika are playing female leads. Keeravani has scored the music.