SAY SALAAM INDIA benefits from India's T20 win

When Sajnay Suri starrer SAY SALAAM INDIA released earlier this year, it was the worst possible time for the film to arrive. Reason being that India had just been ousted from World Cup cricket and audience was just not in mood to see a film, especially the one which had a storyline based on cricket.

As expected, the film crashed at the box office in spite of being a well made product. What surprised though was that for all these months, the film didn't arrive on the home video circuits. Well, the wait seems to have been worth it as BIG home entertainment has acquired the film's rights and is promoting the DVDs/VCDs of the film reasonably to make it reach out to the audience.

The film is being marketed as the one which hails the Indian cricket team which till two weeks back was basking in the glory of being the T20 Champions after defeating Pakistan in the finals. It's a different matter though that the recent India-Australia one day series has hardly been witness to the kind of performance that India boasted of in the shorter version of the game.

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