'Achchamundu Achchamundu' - Red is the word

One of the latest cameras in the world of cinematography is the Red camera which is becoming quite a favorite among filmmakers in India. 'Achchamundu Achchamundu' the film starring Prasanna and Sneha in lead roles is based on global Tamil issues and is shot entirely in the United States of America.

Chris Freilich, a renowned Hollywood cinematographer is working for the project with RED ONE HD 4k resolution camera. This is the first time this elite futuristic camera will be used for an Indian film. An interesting fact is that this camera has been used only for very few Hollywood films.

This hi-tech camera has already got a fan following in the form of big time Hollywood directors like Peter Jackson and Steven Sodenberg.

RED is the next generation technology that will combine both the quality of 35mm and the adept ability of digital editing and transfer systems.

Directed by Arun Vaidyanathan, the film has an online edit system. For the first time in Tamil cinema, the film is being done with live sound setup. Care has been taken to choose actors of caliber who can work in such an environment. John Shea, an Emmy award winning artiste plays a very important role in the film. He had acted in Hollywood films 'Missing', 'Hussy' and 'Windy City'.

'Achchamundu Achchamundu' is setting a trend for Tamil Cinema with its flair for technology. After this film, RED camera might very well become the in-thing for Indian movies.