Turning all odds and challenges, Ram Charan's Dhruva managed to touch the magic figure of 1 Million USD in the United States. While this is first film for Ram Charan to achieve the mark, not many know the toil that went behind the feat. Although the film still needs to clock in another 0.5 Million USD for breakeven, the real achievement is how the film managed to did it in 5 days and premieres.Apparently, producer and distributor Naveen Yerneni is the man behind this. Naveen said to have planned it well from the distribution to the taking care of arranging good theatres to the promotion tour of Ram Charan, Aravind Swamy and director Surender Reddy. Naveen has been working on the plan for a longtime.
Even after the film is postponed twice, Naveen able to execute the plan meticulously.Since Charan's immediate film is with Naveen under Mythri Movies and Sukumar's direction, Naveen swung into action for Charan and thus set the things right. Now, this has brought good hype for Charan-Sukumar-Mythri film in US. Already Sukumar (NPT) and Mythri (Srimanthudu, Janatha Garage) have good base in US, with Charan joining the bandwagon, the trio's next venture garnered good craze.
